Reputation Marketing For Small Business (Part 5 0f 5)

A Small Business Owner Needs Reputation Marketing

Reputation Marketing is a service to build a 5 star reputation online and then leverage that reputation to attract more customers. To make the most of your online reputation, you will want to enlist the help of a qualified and competent professional. At Miles Internet Marketing we will handle and enhance your reputation online. Reputation Marketing means being proactive about developing a five star reputation online then making sure that reputation is seen everywhere it can be, both online and off. You can appreciate the importance of building a positive reputation, both in the local community and online. It is imperative for the long term health of your business. Who you hire to help your business with can affect your business reputation. A damaged online reputation can wreak havoc on your business or name. Click here.

A Good Small Business Reputation Marketing Strategy

We’ll work with you to develop a reputation marketing communications plan and/or content marketing strategy that give you the tools to manage it effectively on your own. A reputation marketing workshop is the first step to a highly effective marketing strategy. Influencer marketing has quickly become one of the most efficient and cost-effective forms of advertising available today. With the wrong marketing strategy you could be killing your profits and limiting your business because people are seeing the bad reviews that you have been stuck with. Our coaching program is designed for business owners who want to make sure they have trained all their employees on how to deliver 5 star service and then ask for the reviews. The driving force behind developing our reputation training was observing the difficulty many small business owners had with dealing with poor online reviews.

The World Of Small Business Social Media

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Reputation marketing goes hand in hand with social media because your reviews show up in many different places. One of the first steps we recommend is to do research into how you are being talked about online. After the research is completed your social media coach will start posting relevant content on your social media sites. But that’s not all.

Your online brand is derived from who you are, who you want to be and who people perceive you to be. Getting your reviews to reflect the high quality of your firm is critical. By being consistent with your posting and sharing interesting, relevant, timely information that is authentic to your brand, you will gain more followers and in turn, more customers. As your brand grows you will be able to earn more quality reviews which can be used to build the perception of your brand in a positive light. But here’s the thing.

If you fail optimize your online reputation and social presence, you are giving the cold shoulder to prospects who are willing to be customers, and customers who would be loyal fans. Once you gain the trust of your followers, you could introduce them to your brand and create a profile to create awareness about it which can lead to more sales.

Targeted Search Engine Marketing

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With mobile customers they are less likely to venture beyond the top two search pages so a high ranking and excellent reputation is critical for mobile focused advertising. The more often you put content out the more often your site gets indexed by the search engines. The better your content and your reputation the better the search engines will rank your site. They don’t want to rank sites that have poor reputations because the visitors will be unhappy with search results when they have to choose from businesses with bad reviews. The bottom line if you want to benefit from reputation and social marketing is that you must provide great content that people want to see. You must also project a minimum of a 4 star ranking to have people want to do business with you.